top of page

Why We Should Circularize Fashion?

Don’t blow it up. good planets are hard to find

A great mind, of course. I read this quote during my school time. Couldn’t forget it since.



The world has seen a paradigm shift in the ecological balance. Temperatures are gradually soaring, sea levels are rising, the ice-caps are melting and we are realizing that we might be out of options very soon. Humanity has never seen an upheaval of this scale occurring at such minuscule a rate. ‘What our future holds?’ is now a harsh question for our species. Of course, the environmental degradation is slowly becoming a popular topic of discussion in living rooms, social media and public forums, which implies that the awareness of this predicament is slowly spreading. But one might wonder if this spread of awareness may be so slow that we will already be in a fix by the time we realize that we must act upon it. There are various domains of human activity that contribute towards this continuous mess that we are creating every day. Automobiles, energy sector, indiscriminate use of plastics, converting green lands into cities: these are few of the things that are helping us to plague are own home with a disease akin to a terminal cancer for our planet, or more appropriately for our species. However, these mentioned activities and domains are already popular as the major causes of pollution. While we have already started optimising these domains at different levels to reduce pollution, there is a domain that relates directly to us and which can easily be optimised to cut down pollution and save water in the long run. Well, on an average it takes 2700 litre of water to produce one piece of t-shirt: that amount of water is enough for a person to consume for about 900 days. Now consider that every t-shirt or clothing item needs shipping, shipping needs expending of fossil fuel, huge volume of fabric is cast out during the final trimmings of the article: there is a progressive wastage of fabric, yarns and threads as one moves up the manufacturing chain. Yes, you are right. The domain I am talking about is fashion. Don’t believe me yet? See the below video by National Geographic. So, what does it mean? Of course, fashion industry is one of the most holistic domains and we cannot ever think of curtailing it or even limiting it. It’s a noble pursuit one which makes us human. However, one method of reducing the damage is naturally the one that plays at individual level. For this, responsibility lies with all of us to do the needful by becoming responsible consumers just like we are supposed to turn off the taps, switch off the lights and tone down the usage of ACs and refrigerators. But there is another aspect of the problem that happens at the manufacturing or enterprise level. There are surplus and wastage in the manufacturing chain which are inevitable due to the manufacturing techniques and the unpredictability of market and demand. Also, large sample volumes of the clothing articles are produced to be showcased during fairs and trade-shows. As per the industry estimate around 15 percent of total waste is due to overproduction in the apparel industry. But the overproduction at these stages can be curtailed today since technology gives us the insight and method. In fact, there is a massive movement going in fashion industry which bears the idea of creating a circular fashion chain. It borders on recycling, creating alternate fabrics from waste or resources which have lesser pollution footprint. Since we are serving the fashion industry, we at QArt Fashion appreciate this world-wide fashion movement and we aim to help this cause in any way we can. In fact, we believe that our solutions can be used to create a circular fashion chain with lesser pollution footprint easily. QArt Fashion develops products that automate the fashion supply chain with the latest technological and analytics advances. We apply various devices, software and applications that help you to conduct trade shows, field booking and in store data collections and then use analytics to gain market insights. This will of course directly help you to boost your sales, systematize your booking processes and have greater control over inventory.

A very important corollary of this bouquet of benefits is the reduction of overproduction. This might seem small but in the larger picture of the planet, is a huge win-win. Let me know explain how this pans out.

  1. When an enterprise has automated its retail and distribution chain, its inventory is digital and more effectively managed. Moreover, the sales data is stored and can be be analysed for valuable predictions.

  2. Once the data is analysed, an insight is obtained into the ever-changing trends of consumption. QArt Fashion bridges reduces this unpredictability to useful probability.

  3. Stocks of a brand are replenished using field booking at any point of time, thus an inventory map of a given SKU is available all the time. Now, manufacturing of articles to accommodate market shocks can be reduced.

  4. The sampling volume that is needed to display during a trade show is reduced drastically with the use of our Trade Show solution. This directly translates into carbon and water footprint reduction on a large scale.

  5. To sum up, you can plan better with QArt Fashion, which means you can cut down overproduction by planning, thus having lesser carbon emission and water usage.

The first step of resolving any problem is to identify the problem. I think that it is important to accept the fact that we are on our way to a very bleak future. Once we have accepted it, only then can we start working to resolve it with the kind of urgency that it demands. We will then try to redefine or innovate ways, in whatever domains we are, to bring about an equilibrium between Mother Earth and human progress. For the fashion domain, our offering is QArt which not only simplifies your fashion sales but also reduces the cumulative carbon and water footprint. Thus, if you are involved in fashion retail or sales, pick up the phone and reach out to us. Let’s discuss how we can save the planet together.

7 views0 comments
bottom of page